Futuristic inspired graphic design trends will set the mood for 2023 as brand designers and marketers bring personality to projects. Inspired by digital and cultural trends the top emerging styles for 2023 include flared fonts, minimal vintage, and photographic branding. Discover more about each of these...
Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to evaluate if...
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed to meet this new demand,...
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can contribute, influence, and...
Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of digital technologies have made the...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...
As an e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them. However there’s a fine line when creating content between being useful,...
The idea behind repetition is when a consumer is looking for a certain product or service, the name of your brand comes to mind and is already familiar to them. By using repetition they will know what you do and what makes you different. There are...