Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV programs, music on the radio, and so on....
Data reported by HubSpot suggests that 89 percent of marketers will invest in social responsibility content in 2023, compared with just 48 percent in 2022. In addition, those who already produce social responsibility content plan to maintain or increase how much they spend on it this...
If you have read some of our previous blog articles, you will already know the value of video content, and you might have picked up a few tips on the type of content you can create for your YouTube channel. If you have started publishing content...
Futuristic inspired graphic design trends will set the mood for 2023 as brand designers and marketers bring personality to projects. Inspired by digital and cultural trends the top emerging styles for 2023 include flared fonts, minimal vintage, and photographic branding. Discover more about each of these...
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google with millions of businesses using...
In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can contribute, influence, and...
Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of digital technologies have made the...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...