Have you discovered Cara yet? It’s a new social platform focused on creatives and artists. There’s a lot of hype around the concept of Cara and the buzz has helped it grow from 40k to 650k users in just a week, showing the demand for...
Although you might not achieve the brand awareness of a global brand like Nike or Coca-Cola with your small business, there’s still a lot you can do to amplify public awareness of your brand. In this article we will look at what brand awareness is, why...
For brand owners and digital marketers looking to improve their campaigns, Disney's success in digital marketing provides a useful case study. Disney's intelligent targeting, captivating storytelling, and flawless user experience principles can help clients create digital media campaigns that are more effective and engage with...
Your competitors are looking for the same customers as you. That means you can use online SEO research tools and the web address of your competitors to find hundreds of relevant keywords for your own SEO campaign. It’s a fantastic way to generate a huge...
Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...
Perhaps you are considering a light brand refresh, want to completely redesign your brand identity, or you’re launching a new product or service, and need a compelling brand to present your big idea to consumers. Either way, we can all agree that good branding is a...
A new year brings a different dynamic, with new emerging technologies, evolving consumer trends, and changes in marketing tactics. Here are 3 key trends we expect to influence B2B and B2C campaigns in 2024. 1. Threads is a place for public conversations Threads can essentially be considered...
Retaining the new customers you pick up during Black Friday and the pre Christmas period can be crucial to long term success and growth. The mistake that most businesses make is focusing on the sales of Black Friday alone as a seasonal period of increased revenue,...
Every business owner knows the importance of Black Friday and the pre Christmas sales rush after the Thanksgiving holiday. But what about after the event? There's still 4 or 5 weeks left until Christmas day and this is a key time for businesses to generate revenue....
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time...