branding

Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...

Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...

Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...

“Period”—a word most often used in written correspondence or verbal declaration to stop a sentence, a conversation, and declare whatever matter one is discussing to be over. Now, thanks to prominent brands across industries, this word is no longer stopping conversations. It’s starting them about...

A/B Testing is vital if you want to optimize your business website. A/B testing provides the opportunity to test campaigns and marketing strategies and drive as much traffic per impression as possible.   Through understanding what attracts your audience towards your website, this enables you to better...

The term remarketing often goes under-acknowledged, yet this marketing strategy could be the most effective form of advertising for turning your spend into conversions. In fact, remarketing has shown to outperform the traditional methods of display advertising and email lists for 92% of users in a...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...