branding

Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...

SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat...

If you want to improve your marketing strategy on SnapChat don’t worry, we can help. Below you will find 5 tips that could make all the difference to your next campaign. 1. Understand SnapChat You need to make sure that you understand SnapChat and how it works....

Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with this product....

Since its launch back in 2010, Instagram has seen exponential growth. In fact, the platform has reached 1 billion active users and has become a huge attraction to brands.   Instagram can help brands to connect with their customers on a whole new level. However, 2018 was...

As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent years. This...