Networking

As an  e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them.  However there’s a fine line when creating content between being useful,...

The idea behind repetition is when a consumer is looking for a certain product or service, the name of your brand comes to mind and is already familiar to them. By using repetition they will know what you do and what makes you different.   There are...

The global Coronavirus pandemic has led to a surge in ecommerce sales across many business sectors. With that in mind, we take a look at 3 ecommerce tips you use to boost your business sales online throughout the remainder of 2021 and beyond. Social commerce Successful stores sell...

A sizable chunk of web traffic and online purchases now come from voice searches. The requests users speak aloud to assistants like Alexa and Siri are quite different to typed searches. As a result, optimizing content to appear in voice searches needs a different approach. Voice...

With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen interest into how TikTok determines what...

What is Competitive Intelligence?  Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions.  The internet and digital data tools have moved CI from a practice that only enterprise size businesses...

Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...

Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...

A/B Testing is vital if you want to optimize your business website. A/B testing provides the opportunity to test campaigns and marketing strategies and drive as much traffic per impression as possible.   Through understanding what attracts your audience towards your website, this enables you to better...