Data reported by HubSpot suggests that 89 percent of marketers will invest in social responsibility content in 2023, compared with just 48 percent in 2022. In addition, those who already produce social responsibility content plan to maintain or increase how much they spend on it this...
The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera...
Video marketing isn't quick to make so it’s important to get the most out of your work. One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram...
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed to meet this new demand,...
Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of digital technologies have made the...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...
As an e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them. However there’s a fine line when creating content between being useful,...
The idea behind repetition is when a consumer is looking for a certain product or service, the name of your brand comes to mind and is already familiar to them. By using repetition they will know what you do and what makes you different. There are...
The global Coronavirus pandemic has led to a surge in ecommerce sales across many business sectors. With that in mind, we take a look at 3 ecommerce tips you use to boost your business sales online throughout the remainder of 2021 and beyond. Social commerce Successful stores sell...