Four Ways Your Brand is Annoying People
The new year is one of the best times to start re-thinking, re-packaging and re-organizing your brand elements. It’s a great feeling to do a TON of personal and business related discovery to begin catapulting your brand. However, what many businesses forget, is that...
Brandless. One Hell of a Brand.
The new company called ‘Brandless’ is touting itself as a brand-free alternative to a ‘Times-Square’ world of commercialism. There’s only one problem: they’ve got one hell of a brand. From everything to their website to their company-to-customer dialogue, they’re...
Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
Target Audience: Every Picture Sells a Story (don’t it)…
When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet...