The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera...
Video marketing isn't quick to make so it’s important to get the most out of your work. One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram...
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of digital technologies have made the...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...
As an e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them. However there’s a fine line when creating content between being useful,...
The idea behind repetition is when a consumer is looking for a certain product or service, the name of your brand comes to mind and is already familiar to them. By using repetition they will know what you do and what makes you different. There are...
A sizable chunk of web traffic and online purchases now come from voice searches. The requests users speak aloud to assistants like Alexa and Siri are quite different to typed searches. As a result, optimizing content to appear in voice searches needs a different approach. Voice...
With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen interest into how TikTok determines what...
What is Competitive Intelligence? Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions. The internet and digital data tools have moved CI from a practice that only enterprise size businesses...