Instagram continues to go from strength to strength and is now becoming even more appealing to online shoppers. The image-focused social media platform has the backing of parent company Facebook, and the boost in investment and expertise is evident. For advertisers, the platforms are linked...
When it comes to online shopping, there is one brand that is constantly name-dropped: Amazon. The internet giant is the biggest online retailer in the world, capturing over 40% of all US internet sales each year. We could look at many different things the company...
Social media influencers are in hot demand these days. Informal, genuine relationships have been built by people sharing their love of products in an authentic way. Brands are on the hunt for ways to express the value of their products and social endorsement has always...
The influencer business is worth approximately $1 billion annually. That represents thousands of individual agreements and partnerships, but it’s built on shaky ground. Social media influencers are a relatively new phenomenon and the market is completely unregulated. Influencers are often compensated based on the number...
Digital marketing continues to evolve in the early days of 2019. Watch out for these top four online marketing trends. How can you make use of them in your business? Social media usage is changing While Facebook remains the largest social network based on numbers...
There’s no doubting the power of the millennial demographic. They account for a full quarter of the US population and are the first digital native generation. If you want to market to millennials, you’re going to have to tailor your strategies so you can connect...
Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...
It almost goes without saying, but your SMB business or start up has to sell something that people actually want to buy. The closer you identify and aim towards your ideal customers, the better your business results will be. Here are the simple steps you...
Sometimes, it pays to be smaller. Your small business has some distinct advantages compared to the giant corporation. Take some time to appreciate that you can move quicker than the big guys to grab market advantages. You have great supplier relationships. You can directly impact...
Schedule it out. Put it into your agenda. Mark it down in your notes. You should be reviewing the effectiveness of your marketing on a constant basis. Think you can just set it and forget it for the year? Think again. Here’s what you should...