Social Media

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...

Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ? Emotional intelligence is the ability to recognize...

We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve.   Personalization Research has shown up to 90% of consumers prefer...

Networking provides so many business opportunities that can help to grow your business. The best known online platform for networking is LinkedIn, and it is well worth your time to optimize your profile and company page. Below are 3 key tips that can help you...