Social Media

Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...

A new year brings a different dynamic, with new emerging technologies, evolving consumer trends, and changes in marketing tactics. Here are 3 key trends we expect to influence B2B and B2C campaigns in 2024.   1.   Threads is a place for public conversations Threads can essentially be considered...

More followers, more success. If you are trying to utilize the power of Instagram, then gaining more followers is crucial to delivering better results.  Opportunities for businesses on Instagram continue to grow, and the platform is gaining more new active users year-on-year. According to The Business...

Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners.  Traditional ads compete with content you find online and in traditional media: articles, online videos, TV programs, music on the radio, and so on....

The trending social app BeReal has amassed close to 22 million users making it natural for brands and advertisers to be curious about exploring the potential of the platform. If you don’t already know, the premise of BeReal is that its app uses a dual camera...

Video marketing isn't quick to make so it’s important to get the most out of your work.  One way to do that is to use the right video marketing channels at the right time. With more social channels now prioritizing video (think Facebook Live and Instagram...

Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...

Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of digital technologies have made the...

There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer.  The underlying theme is that consumers want more personalized content, delivered faster than before, giving...