Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ? Emotional intelligence is the ability to recognize...
We have already discussed why EQ is important in relation to selling in our article, What is EQ and why is it important for sales? Now that we understand why it is important, let’s look at a few ways that we can work on and...
We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve. Personalization Research has shown up to 90% of consumers prefer...
Networking provides so many business opportunities that can help to grow your business. The best known online platform for networking is LinkedIn, and it is well worth your time to optimize your profile and company page. Below are 3 key tips that can help you...
Logo design trends change over time and even some major brands change their logos from time to time to prevent their look and feel becoming dated. So if you are looking to launch a new brand, or rebrand an existing company in 2020, here are...
Brands are looking to align themselves with a consumer trend, issue or topic as more socially aware customers are increasingly conscious of social and environmental causes. Back in January this year we discussed Why Millennials look for socially conscious brands, and how this first digitally native...
1. Minimalism During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends. If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and...
The fear of missing out aka 'FOMO' is a well-known phenomenon in the social media age. Research has shown that 33% of Millenials have tried to use FOMO to make their peers feel like they are missing out on social events, travel, and more. Not wanting to...
If you’re planning how you should invest in marketing for your business in 2020, we have tips on 3 big trends for the year ahead. Take a look at the emerging trends below and ensure you include them in your mix of marketing activities to...
You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution?...