Organic reach is the number of people who see your content in their Facebook feeds without any paid advertising. The current stats show that most Facebook posts will only be seen by around 5 percent of a page’s fans. This number used to be much higher...
Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...
A/B Testing is vital if you want to optimize your business website. A/B testing provides the opportunity to test campaigns and marketing strategies and drive as much traffic per impression as possible. Through understanding what attracts your audience towards your website, this enables you to better...
The term remarketing often goes under-acknowledged, yet this marketing strategy could be the most effective form of advertising for turning your spend into conversions. In fact, remarketing has shown to outperform the traditional methods of display advertising and email lists for 92% of users in a...
Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...
We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...
If ever there was a time for marketers to be nimble and brave it is now. In fact, maybe they need to hit the reset button altogether and carefully analyze in which way consumer behavioral patterns have changed. We know for sure Covid-19 has thrown...
The global pandemic known as COVID-19 has swept across the globe radically transforming the lives of everyone it touches. Many of us have been directly affected by the disease, while others are struggling with lockdown restrictions, business closures, and homeschooling. The impact of the virus on...
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly after. It can...
Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ? Emotional intelligence is the ability to recognize...