It almost goes without saying, but your SMB business or start up has to sell something that people actually want to buy. The closer you identify and aim towards your ideal customers, the better your business results will be. Here are the simple steps you...
Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your followers. If your well is running dry, try these ideas. Of course, customize the content...
There’s been an influx of social media manager job postings in the branding world, despite the fact that most people simply see it as “getting paid to play on Facebook.” They couldn’t be more wrong. Due to this influx of job postings, we decided to...
As a technology entrepreneur, Queen City dweller, and co-founder of Visual Caffeine, I was thrilled to attend the inaugural Southeast FinTech Venture Conference this past week. It was a delightful event full of energy, passion and innovation. The event was held at Barings' brand new...
If you’re a business who can cash in on your product line in the summer, doing a giveaway at the start of the season is a great way to amp up sales and gain some attention. With clothing, Instagram has become the be-all end-all for...
Companies are always looking for a way to stand out, whether it’s a new billboard, a new marketing campaign, a social media overhaul or even a new name. Sometimes these new avenues work; sometimes they don’t. Unfortunately, that’s just the way business goes sometimes. All...
Whether we realize it or not, we’re all seduced by effective branding. From the soft drinks we choose to the home insurance websites we visit, branding plays a huge part in our ability to remember, find, and trust one company over another. But, is branding...
Love them or hate them, Snapchat and Instagram are two of the most popular social media apps in the world, with millions of daily users. If you’re not using these free apps to market your business, you’re missing out on free access to a huge...
The 80’s brought us some amazing things, including moon boots, hairspray and innovative marketing tactics. Unfortunately, it also brought about a common theme— “Fake It ‘Til You Make It”. Depending on which area of business you’re in, you may feel that this statement is whole-heartedly...
We’ve seen the power of social media in many contexts since the rise of the “hashtag” and multiple social media platforms. It’s everywhere. And it often gets a bad reputation in the media—often synonymous with the words “bullying”, “cyber attack” and “racial issues”. It’s easy...