EST. 1998
EST. 1998
JUMP DOWN
the
RABBIT HOLE!
Dove Soap in the Mouth: How Social Media Outrage Forced Ad Changes in One Day
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of ethnicities) who were exposed to their recent ad campaign. The ad features a series of women, and many saw a...
Augmented Reality technology trends and how to master them
The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies. Augmented reality in...
Don’t follow the crowd with your marketing campaigns
If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique and tailored to both your current situation and your goals. If you want to...
Why is accountability key to your branding?
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like...
The BIG no-nos for personal branding
Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere. You will be judged on your actions. You may as well invest time in...
Should your company be a luxury brand?
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right fit for your product. Much of the work of creating a luxury brand is in the story...
Where Pumpkin Spice Went Wrong
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe...
Why Brand Differentiation is Vital
There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How can you ensure your brand is noticeably different from your competitors? Copycats, ‘me-too’ brands...
Why Millennials are Perfect for Your Company
The number of millennials in the workplace is growing rapidly and it’s estimated that they will form 50% of the global workforce by 2020. Typically considered to be adults born between 1982–2004, millennials are a group who hold a range of skills and attributes that...
How does social media really help your business …
There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else. If you’re not connected to at least one of the many social media channels, you are almost...
Why Face to Face Communication is Still Vital
In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in...
Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
branding + graphic design + marketing in seattle
Branding + Design + Development by Visual Caffeine
Photography by Alexandrae Photo
© 1998-2024 Visual Caffeine. All Rights Reserved.