Journal | Visual Caffeine | Branding + Graphic Design + Marketing| Seattle

Why Every E-commerce Site Should Have A Blog To Drive Traffic

E-commerce relies on having potential customers find the website in the first instance. Increasing traffic is a reliable way to increase sales. Everyone in e-commerce knows that blogging is a strategic way to get more sales but, so few traders do it. That’s a shame...

How To Best Design An Ecommerce Site That Converts

The first step to online sales may be to have a high-quality product but if your ecommerce site is poor, you’re not going to get anywhere. Whether it’s for yourself or a joint venture, there are steps you can take to ensure your ecommerce site has a worthwhile sales...

Direct To Consumer Start Up Brands Show How To Beat Retail Giants

While many large retail brands are closing brick and mortar shopfronts, there is a small but striking trend swinging in the opposite direction. Savvy startups are branching out from their digital-only environment and opening up lean shopfronts that bring the online...

What Is Content Marketing And How Can Your Business Do It Better In The Year Ahead?

The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing...

Firefox Asks Public For Opinion On New logo: But Who Should You Ask About Your SMB Brand?

Firefox is refreshing its brand and it’s asking users for opinions. Parent company Mozilla has long been known for its focus on securing online privacy, and it’s also known for a comfortable level of end-user engagement. As the company expands its presence and offers...

Five Good Reasons To Hire A Marketing Company For Your SMB

Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount...

What PR Lessons Can Businesses Learn From The Papa John’s Scandal?

Over the last few months, US pizza chain Papa John’s has come under intense scrutiny, thanks to the poor behavior of CEO and brand ambassador John Schnatter. His choice to use inflammatory language in the workplace (amongst other charges) has cost the company dearly...

Instagram Tips And Tactics To Boost Your Brand Online

There are hundreds of millions of accounts on Instagram, and most of them are vying for commercial attention from followers. Instagram is a platform that has higher rates of engagement than other networks, and many people seek to connect with brands there. Here are...

How To Write For Your Brand’s Audience & Optimize For SEO

Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the same...

How To Produce Or Use Images That Fit Your Brand

The internet is an image-rich environment. The rise of high-quality cameras in smart devices and readily accessible editing software means that good images are everywhere. What does this mean for your brand? It means that you’ll need to go the extra mile to ensure...

How Entrepreneurs & SMBs Can Capitalize On E-Commerce Trends

Entrepreneurs often need to move quickly in the marketplace. If you can identify a gap in the market or spot a trend, you can quickly establish an e-commerce site to capture early trade and build a solid customer base. Small and medium businesses can also build solid...

Push vs. Pull Marketing: When To Use Each One For Success

The internet is flooded with different marketing strategies to use. It can be overwhelming. Ultimately most marketing techniques boil down to two core ideas: push and pull marketing. Push marketing involves you pushing your brand out in front of an audience. Every...

brand + design + marketing

brand + design + marketing