Retaining the new customers you pick up during Black Friday and the pre Christmas period can be crucial to long term success and growth. The mistake that most businesses make is focusing on the sales of Black Friday alone as a seasonal period of increased revenue,...
The global pandemic known as COVID-19 has swept across the globe radically transforming the lives of everyone it touches. Many of us have been directly affected by the disease, while others are struggling with lockdown restrictions, business closures, and homeschooling. The impact of the virus on...
A recession is a complicated and confusing time for most marketers. During a recession or a sudden economic downturn, consumers suddenly alter their spending habits. In almost every industry, this means that demand for the product goes down, and ROIs follow shortly after. It can...
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a strong...
Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients. Below are the current website design and web...
The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...
Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...
SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat...
Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with this product....
New businesses have many opportunities to grow each and every year. With emerging technologies that can make a huge difference to the way we work small businesses can be taken to the next level. Here are 4 top technology trends that can make your business stand...