17 Sep Website Design and Web Content Trends You Need To Know
Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of – this will help to ensure that their websites are the best they can be to be attractive for prospective clients.
Below are the current website design and web content trends that you need to bear in mind in order to give your website the best chance to succeed.
- Design Trends
A. Don’t be afraid to go big – having a wider design for your website will grant your designers the opportunity to work with higher quality images that will capture the attention of your audience.
B. Maintain consistent branding – keeping your brand consistent across each platform you use for marketing is essential for audiences to recognize your brand image.
C. Keep it mobile-friendly – the importance of smartphones is growing daily. Many people use them for simple searches so keeping your site mobile-friendly is essential to keep users coming back to your site.
D. Make use of videos – using different media platforms will intrigue different types of users.
E. Include reviews – a convincing bio is necessary for your page but your prospective customers will rely more on previous customer reviews.
F. Keep it clean – avoid any clutter and keep the aesthetic clean and easy to use.
G. Interact with your customers – replying to reviews, comments and questions will show that you are responsive and helpful.
- Development Trends
A. Maintain ADA compliance – ensure you’re compliant with the Americans with Disability Act. This means keeping your site accessible to all users.
B. Enable push notifications – use a pop-up notification to gently nudge your viewers towards subscribing to your newsletters or emails showing your offers.
C. Make sure it loads quickly – technology is moving so quickly that people no longer want to sit and wait for a website to load. This will also help you achieve a higher ranking on Google.
- Content Trends
A. Write longer posts – make your post at least 2,000 words as this will put you in good stead with search engines.
B. Have an education center – put your resources here which will help educate your readers in your field of knowledge.
C. Use stories to convey your message – users want to be able to relate to your company. Telling stories relevant to your field will give your site and business a more human touch.
- SEO & PPC Trends
A. Link building – organically building links and using keywords will help optimize your SEO.
B. Cross-channel marketing – using paid search and social media ad campaigns will help you to earn results.
C. Niche marketing – keeping your marketing geared towards the niche customer demographic you want to target will attract the right market.
D. Facebook targeted advertising – Facebook can offer targeted advertising that will reach out to a certain demographic such as gender, interests.
With these tips, you can now optimize your website performance and use these trends to engage your audience.