01 Dec 3 Key Graphic Design Trends for 2020
During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends.
If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and beyond.
Just one of the reasons a minimalist look is so popular with brands right now is down to the mission to be transparent, clear and honest in communications.
This form of design strips much of the embellishment in favor of simple, clean presentation.
Many cues of this style include bold or primary colors, simple icons and illustrations crafted in two dimensions. In line with the clear, upfront and honest approach type is also simple, and easy to read.
This is not just about creating a design look and feel wither. In digital design, clarity and speed are essential to encourage users to interact quickly and get what they need, before going elsewhere.
Even though flat, minimalist design has grown out of the digital industry, it’s also started to become more common in print, and this will continue in 2020.
2. GIF game is on fire
If your GIF game has been on fire in 2019, keep up the good work in 2020 as this is a growing trend for marketers looking to add fun, simple and low cost, shareable content into campaigns.
During 2019 more brands have been using fun GIF animations to bring a brand message to life.
GIFs have thrived in the social media age as a way of having fun and sharing jokes with friends. It is a shorthand way to communicate with some emotion rather than just exchange text-based chats. GIFs are also going beyond social media and chat applications and being used in emails and on web pages too.
3. Real-life vs Instagram perfection
Instagram is a great platform but there is no doubt many brands and consumers use it to present perfected versions of ourselves and our image.
However many brands have started to change the way they portray people in order to create a more authentic connection. This manifests in more un-retouched imagery, fewer photo filters and using real people, and more diversity instead of models.
Brands realize there is power in both showing a more real-life version and at the same time using their content to celebrate their consumers.