What Is Brand Awareness And How Do You Use It For Your Small Business?
Although you might not achieve the brand awareness of a global brand like Nike or Coca-Cola with your small business, there’s still a lot you can do to amplify public awareness of your brand. In this article we will look at what brand awareness is, why it is...
Why ‘Brand Activism’ Is On The Rise In Content Marketing
Brands are looking to align themselves with a consumer trend, issue or topic as more socially aware customers are increasingly conscious of social and environmental causes. Back in January this year we discussed Why Millennials look for socially conscious brands, and...
3 Key Graphic Design Trends for 2020
1. Minimalism During the 2010s minimalist, flat design took over the world of digital design as one of the dominant design trends. If you are a fan of this aesthetic then the good news is that it is hotly tipped to grow in influence during 2020 and beyond. Just one of...
