Every business owner knows the importance of Black Friday and the pre Christmas sales rush after the Thanksgiving holiday. But what about after the event? There's still 4 or 5 weeks left until Christmas day and this is a key time for businesses to generate revenue....
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time...
Organizational DE&I initiatives are starting to make some impact on the inequity and discrimination that exists in society today. DE&I is increasingly important for marketing departments too. Consumers today are using their influence to demand change by buying more from brands that show accountability and...
If you have read some of our previous blog articles, you will already know the value of video content, and you might have picked up a few tips on the type of content you can create for your YouTube channel. If you have started publishing content...
Futuristic inspired graphic design trends will set the mood for 2023 as brand designers and marketers bring personality to projects. Inspired by digital and cultural trends the top emerging styles for 2023 include flared fonts, minimal vintage, and photographic branding. Discover more about each of these...
Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to evaluate if...
Although the term "unified brand" may not be well known, the most successful companies have always managed to achieve it. Your brand is being seen by a wider audience than just consumers. Branded content helps others learn about you and what you stand for, including investors,...
In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed to meet this new demand,...
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can contribute, influence, and...