Post Black Friday Marketing Messaging
Every business owner knows the importance of Black Friday and the pre Christmas sales rush after the Thanksgiving holiday. But what about after the event? There’s still 4 or 5 weeks left until Christmas day and this is a key time for businesses to generate...
Personal Branding Trends: Relationships Rule
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time when work has become...
How Marketing Can Enhance DE&I
Organizational DE&I initiatives are starting to make some impact on the inequity and discrimination that exists in society today. DE&I is increasingly important for marketing departments too. Consumers today are using their influence to demand change by buying...