The United States and the UK may have had a falling out a few years back (hey, we all get a little sensitive about our taxes), but we've been brought together in the joy of television, politics and film stars. Now, we're being pulled together...
There’s been an influx of social media manager job postings in the branding world, despite the fact that most people simply see it as “getting paid to play on Facebook.” They couldn’t be more wrong. Due to this influx of job postings, we decided to...
We don't have to tell you that social media is a BIG deal. You already know. But, did you know that the conversation around "employee social accounts" is just getting started? Your employees reflect on you and your brand--regardless of their position and interaction with...
The new year is one of the best times to start re-thinking, re-packaging and re-organizing your brand elements. It’s a great feeling to do a TON of personal and business related discovery to begin catapulting your brand. However, what many businesses forget, is that branding...
In a fast-paced world, it’s easy to get wrapped up (no pun intended) in quick shipping and speedy service. However, if fast food has taught us anything, it’s that flying through a process can take the art out of the grub—or the product, in this...
The new company called ‘Brandless’ is touting itself as a brand-free alternative to a ‘Times-Square’ world of commercialism. There’s only one problem: they’ve got one hell of a brand. From everything to their website to their company-to-customer dialogue, they’re hitting the mark while stating that...
As a technology entrepreneur, Queen City dweller, and co-founder of Visual Caffeine, I was thrilled to attend the inaugural Southeast FinTech Venture Conference this past week. It was a delightful event full of energy, passion and innovation. The event was held at Barings' brand new...
We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just...
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well...
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of ethnicities) who were exposed to their recent ad campaign. The ad features a series of...