If you’re planning how you should invest in marketing for your business in 2020, we have tips on 3 big trends for the year ahead. Take a look at the emerging trends below and ensure you include them in your mix of marketing activities to...
You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution?...
A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a strong...
Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients. Below are the current website design and web...
Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...
The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...
Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...
So what is a sales funnel exactly? And why is it so important for online businesses? We’re going to take a detailed look at these questions in this article. What is a Sales Funnel? This is the path that visitors take to, and through your website pages....
SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat...
If you want to improve your marketing strategy on SnapChat don’t worry, we can help. Below you will find 5 tips that could make all the difference to your next campaign. 1. Understand SnapChat You need to make sure that you understand SnapChat and how it works....