Publicity

Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...

“Period”—a word most often used in written correspondence or verbal declaration to stop a sentence, a conversation, and declare whatever matter one is discussing to be over. Now, thanks to prominent brands across industries, this word is no longer stopping conversations. It’s starting them about...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...

Emotional intelligence has been recognized as a cornerstone of personal and career success for decades. Instead of building hard-selling sales teams it is important to develop emotional intelligence skills to have a successful strategy in the long term. What Is EQ? Emotional intelligence is the ability to recognize...

We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve.   Personalization Research has shown up to 90% of consumers prefer...

Keeping an eye on the future and anticipating what Google is planning next is a big part of any successful SEO strategy. Google search is constantly introducing changes with each impacting how SEO campaigns should be structured. Here are a few of the things to keep in...