How to Get Better Backlinks, Improve Your Ranking and Get More Traffic

15 Aug How to Get Better Backlinks, Improve Your Ranking and Get More Traffic

Every business website can benefit from more backlinks. 

Backlinks are a great way for search engines to know your website is trusted and supported by other websites. Backlinks to your website also allow users to click and visit your website directly from different sources online. 

The more backlinks your website has, the more likely you will achieve a higher organic search ranking on search engines. For example, data shows that the pages that rank first on Google for different searches have on average 3.8x as many backlinks. 

Other website owners won’t link to you unless you give them a good reason to, and there are a few techniques you can use to boost your chances of gaining backlinks. 

One of the best ways to gain a backlink from another website is to offer something of value for other websites to post on its domain. 

For example: 

• A guest blog post that offers insights
• Original research, statistics or expert insights that can be quoted 
• A shareable asset like a video or infographic

To offer this type of content to other websites you’d like to link back to your domain, you’ll need a good pitch template.  

Keep backlink requests short and no more than five sentences in length. Ensure you cover the main points of your offer and that your email pitch is scannable for the reader in a few seconds. 

A short email pitch will increase your reply rate and improve your chances of starting a conversation and building relationships with potential partners. 

Make sure the content you create for other websites to post and link back to you is relevant and newsworthy.  Content with a topical or newsworthy angle gets more backlinks and if you have a unique angle on a story in your industry you can email journalists a pitch. 

Another option is to create a roundup article that links to other sites in your niche and then email all the site owners to let them know they have been mentioned in your article with a link – they may just be willing to return the favor. 

If you would like help with your brand messaging, advertising, and digital marketing in Charlotte, North Carolina, to Seattle, Washington, and everywhere in between, get in touch with Visual Caffeine to learn how we can help you.