Although you might not achieve the brand awareness of a global brand like Nike or Coca-Cola with your small business, there’s still a lot you can do to amplify public awareness of your brand. In this article we will look at what brand awareness is, why...
For brand owners and digital marketers looking to improve their campaigns, Disney's success in digital marketing provides a useful case study. Disney's intelligent targeting, captivating storytelling, and flawless user experience principles can help clients create digital media campaigns that are more effective and engage with...
Brand events can be powerful experiences that generate buzz, increase sales, and boost brand loyalty. They also offer valuable direct feedback and interaction with customers. Brands like Coca-Cola, Nike, and Apple use innovative brand events to build relationships with customers, journalists, and influencers. Smaller brands...
A new year brings a different dynamic, with new emerging technologies, evolving consumer trends, and changes in marketing tactics. Here are 3 key trends we expect to influence B2B and B2C campaigns in 2024. 1. Threads is a place for public conversations Threads can essentially be considered...
Retaining the new customers you pick up during Black Friday and the pre Christmas period can be crucial to long term success and growth. The mistake that most businesses make is focusing on the sales of Black Friday alone as a seasonal period of increased revenue,...
The idea of personal branding has been around since the late 1990s. But there’s no doubt it has evolved and changed over time. This is even more true in recent times when the lines between work and professional life have blurred, and at a time...
More followers, more success. If you are trying to utilize the power of Instagram, then gaining more followers is crucial to delivering better results. Opportunities for businesses on Instagram continue to grow, and the platform is gaining more new active users year-on-year. According to The Business...
The term cookieless future is becoming more well-known, particularly among digital marketers, but you may be wondering what it means for your business and future marketing campaigns. What is a Cookieless Future? Third-party cookies are being phased out, due to privacy concerns and in order to create...
Native advertising is becoming more popular with marketing teams because of its effectiveness compared with traditional ad formats, such as advertising banners. Traditional ads compete with content you find online and in traditional media: articles, online videos, TV programs, music on the radio, and so on....
Data reported by HubSpot suggests that 89 percent of marketers will invest in social responsibility content in 2023, compared with just 48 percent in 2022. In addition, those who already produce social responsibility content plan to maintain or increase how much they spend on it this...