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Similar to Penguin's introduction 10 years ago, SEOs may face another shakeup. How brands utilize their website and content marketing plans will also be affected. Read on for more details on Google's recent update. Google has provided us with a set of questions to evaluate if...

Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google with millions of businesses using...

As an  e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them.  However there’s a fine line when creating content between being useful,...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We’re starting a new year, and 2020 is expected to be another big 12 months for content marketing. Let’s take a look at what is likely to change over the year as content marketing continues to evolve.   Personalization Research has shown up to 90% of consumers prefer...

Keeping an eye on the future and anticipating what Google is planning next is a big part of any successful SEO strategy. Google search is constantly introducing changes with each impacting how SEO campaigns should be structured. Here are a few of the things to keep in...

As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent years. This...

Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the...