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How Lulus Used Social Media & SEO For Business Success
Instagram-famous brand, Lulus, has shot to prominence thanks to the savvy use of social media and SEO campaigns. They’ve grown their clothing business from a small brick and mortar vintage clothing store into an internet juggernaut with their own lines of fashionable...
How Your Business Can Make The Big Time On Social Media
Social media is undoubtedly an influential platform. This ability to influence draws interest and voices from every quarter. The challenge for your business is to stand out amongst these voices and garner attention. If you’ve established why you want to go big on...
How To Create A Standout Brand Strategy
It’s becoming more difficult to stand out from the crowd. Marketing departments can quickly develop strange copycat habits and us-too behaviors, that only make brand differentiation more challenging. Falling back on gimmicks can grab attention, but for how long?...
How The Latest Emerging Technology Is Influencing Marketing
Some technology comes and goes without making much of an impression on the marketing landscape. It can be tempting to leap on board with every promising new development, but it pays to be cautious in your approach. You may consider exploring new technology if there is...
Sex Doesn’t Always Sell
Or to put it in Junior's words, "Food, not boobs." Remember those ads featuring barely dressed models and celebrities like Paris Hilton and Kim Kardashian feasting on a juicy burger? One year ago Carl’s Jr./Hardee’s ditched the frat boy mentality and decided to focus...
How A Logo Redesign Can Be Part Of A Fresh New Image
Logos often form the center of a brand’s marketing strategy. Color schemes and styles are all informed by it. A lot of planning, thought and research is put into selecting every component of the image. Of course, this effort is invested so that customers learn to...
Five Ways To Maintain Brand Consistency As You Grow Your Business
It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made subconsciously. Don’t try to challenge a customer’s perception of your brand by making...
Why Simplicity Is Key In Branding And How The US Open Redesign Proves It
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media channels. In this new world, intricate detail, drop shadows and fussy images just don’t translate. Look...
What Is Involved In Creating A Brand?
Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is solely focused on...
How Influencer Marketing Works
The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid attention to a roadside billboard? As these methods of advertising fell away,...
Seven Ways To Repurpose Your Brand’s Content
Almost everything old can become new again. This includes your old blog content. If you have been producing content for a while, you are sure to have some information that is just as relevant today as the day you posted it. The trick is to harness that information,...
Six Types Of Social Media For Your Company To Share
Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your followers. If your well is running dry, try these ideas. Of course, customize the...
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