Organizational DE&I initiatives are starting to make some impact on the inequity and discrimination that exists in society today. DE&I is increasingly important for marketing departments too. Consumers today are using their influence to demand change by buying more from brands that show accountability and...
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed to meet this new demand,...
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can contribute, influence, and...
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster than before, giving...
The idea behind repetition is when a consumer is looking for a certain product or service, the name of your brand comes to mind and is already familiar to them. By using repetition they will know what you do and what makes you different. There are...
Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...
Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...
A/B Testing is vital if you want to optimize your business website. A/B testing provides the opportunity to test campaigns and marketing strategies and drive as much traffic per impression as possible. Through understanding what attracts your audience towards your website, this enables you to better...
The term remarketing often goes under-acknowledged, yet this marketing strategy could be the most effective form of advertising for turning your spend into conversions. In fact, remarketing has shown to outperform the traditional methods of display advertising and email lists for 92% of users in a...
Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...