Art

Networking provides so many business opportunities that can help to grow your business. The best known online platform for networking is LinkedIn, and it is well worth your time to optimize your profile and company page. Below are 3 key tips that can help you...

Defend your business and stay ahead of those who would take your market share with these 10 business and marketing ideas. Know Your Enemy Ok, not really your “enemy”, but know your competition, what they offer, their pricing, and the customers that choose them. Know Your Market Spend some...

Sometimes, it pays to be smaller. Your small business has some distinct advantages compared to the giant corporation. Take some time to appreciate that you can move quicker than the big guys to grab market advantages. You have great supplier relationships. You can directly impact...

The first step to online sales may be to have a high-quality product but if your ecommerce site is poor, you’re not going to get anywhere. Whether it’s for yourself or a joint venture, there are steps you can take to ensure your ecommerce site...

While many large retail brands are closing brick and mortar shopfronts, there is a small but striking trend swinging in the opposite direction. Savvy startups are branching out from their digital-only environment and opening up lean shopfronts that bring the online experience to life. How are...

Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount of time...

The internet is an image-rich environment. The rise of high-quality cameras in smart devices and readily accessible editing software means that good images are everywhere. What does this mean for your brand? It means that you’ll need to go the extra mile to ensure your...

The internet is flooded with different marketing strategies to use. It can be overwhelming. Ultimately most marketing techniques boil down to two core ideas: push and pull marketing. Push marketing involves you pushing your brand out in front of an audience. Every advertisement you see...