Publicity

The global Coronavirus pandemic has led to a surge in ecommerce sales across many business sectors. With that in mind, we take a look at 3 ecommerce tips you use to boost your business sales online throughout the remainder of 2021 and beyond. Social commerce Successful stores sell...

What is Competitive Intelligence?  Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions.  The internet and digital data tools have moved CI from a practice that only enterprise size businesses...

Digital marketing is not easy. Even seasoned professional digital marketers have difficulty in getting a satisfactory ROI, identifying the correct target market to speak to, and are finding it a challenge to choose the most effective channel to reach your audience. What is Influencer Marketing? Basically, influencer...

Did you know that you had a powerful tool available to you right there on Instagram to boost your marketing strategy? We would like to tell you about a powerful suite of tools to help you inspire your followers with great videos that you can create...

“Period”—a word most often used in written correspondence or verbal declaration to stop a sentence, a conversation, and declare whatever matter one is discussing to be over. Now, thanks to prominent brands across industries, this word is no longer stopping conversations. It’s starting them about...

Until recently you impressed people who met you in person when you made a speech, or at a conference you attended. Today, there are so many effective online strategies to promote your personal brand. Let’s see how. Your Online Strategy Chances are when someone hears about you...

We know buyers have a multitude of needs that require satisfaction when looking to purchase a brand. Marketing 101 is about understanding what buyers want. This understanding will point you to the all-encompassing brand story you end up telling, which in turn develops the loyalty...