Publicity

Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your company’s solution. This ensures those potential...

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more...

SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience interest. SnapChat...

If you want to improve your marketing strategy on SnapChat don’t worry, we can help. Below you will find 5 tips that could make all the difference to your next campaign. 1. Understand SnapChat You need to make sure that you understand SnapChat and how it works....

Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with this product....

As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent years. This...

New businesses have many opportunities to grow each and every year. With emerging technologies that can make a huge difference to the way we work small businesses can be taken to the next level. Here are 4 top technology trends that can make your business stand...

Social media influencers are in hot demand these days. Informal, genuine relationships have been built by people sharing their love of products in an authentic way. Brands are on the hunt for ways to express the value of their products and social endorsement has always...