EST. 1998
EST. 1998
JUMP DOWN
the
RABBIT HOLE!
eCharlotte: How an Award Symbolizes the Best of the Past and the Future
Charlotte is on the map—literally, but also figuratively. With the brews, the tunes, the art and the creativity, Charlotte has become a major hub for the millennial generation looking to make their mark on business and culture. It’s not only a destination city for...
Light Your Marketing Match
Is your marketing fizzling out lately? Are you dousing your own flaunted flames? Are you enjoying these puns?! Often, business owners can make choices in a vacuum and forget that in order to really strike your marketing match you’ve got to do at least four things:...
The Power of “The Selfie” for Marketing Strategies
“Selfie” has completely taken over our culture. They get snapped, posted and honestly, completely poked fun at—or at least the people who take them are made fun of, very often. So as a business, you may be wondering why or how you can possibly apply the “selfie” to...
Finding Your Brand Voice
Whether you are a large company or an individual intent on branding yourself--one thing is certain: you you must have a voice that screams your brand. This is a part of your brand’s story! Here are 5 essential steps to reaching a conclusion: Target Market and Mission:...
Periscope: Everybody’s NOT Doing It–but maybe You should!
Have you heard of Periscope? Maybe. That’s the boat most are in right now—you’ve heard of it, but it’s not blasting through the cultural conch shell yet. And even if it is, you’re not really sure what the big deal is, right? Should you engage, and why is it getting...
Pressed/Jrink juicery branding blog post
Have you heard? Juices are the new smoothies. We’re not talking Welch’s grape juice here (no disrespect meant to the fine folks at that American institution)--this juice craze is all about high-end, cold-pressed juices with ingredients like lemongrass, kale,...
Snapchat: A Simple Way to Connect To Your Target Audience
“Are you on Snapchat?” It’s a question that almost everyone has heard in the past couple of years. The app that was created by a couple of college kids for a school project (yes, you read that right), has taken over the social media world. However, businesses are...
3 Ways to Make Your Hashtags Work for You
Last week we said “Happy 6th Birthday” to the Hashtag. Since its birth, we’ve seen it take over everything from social media, pop culture, political campaigns and viral marketing. It’s become a concise filter for which anyone can find, almost exactly, what they...
Let ‘Em Be: How Embracing Employees’ Personal Social Media Can Help Your Business
It took a while for social media to catch on and for companies to see it as the viable exposure opportunity it has become. Once it did catch on however, there was no stopping it. Unfortunately, that means many social media accounts weren’t ran responsibly and context...
Branding Out: Why It’s Essential to Show Who You Are
We are, almost, fully in the clear from the dark cloud left by the cultural “boogie-monster” that was the recession. The economy is once again thriving, pocketbooks are being whipped out and if you listen closely you can hear the high-pitched sounds of angels’ singing...
3 Ways Stella Artois’ ‘Buy A Lady A Drink’ Campaign Hits the Marketing Nail on the Head
If you’ve been fortunate enough to see Stella Artois’ latest commercial then you’ve been fortunate enough to see the epitome of good advertising--coupled with charity. They’ve teamed up with Water.org to make a compelling campaign that’s got people talking about a...
Internships: How this Simple Community Outreach Can Enhance Your Brand and offer Unique Benefits
Companies are always looking for a way to enhance their image, and it’s not necessarily because they don’t have a good one. Sometimes, they simply have their hands full. It can be hard to tell people who you are and what you are about when you have a million things on...
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Branding + Design + Development by Visual Caffeine
Photography by Alexandrae Photo
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