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What Is The New Google Analytics 4?
Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google...
What Is GDPR And Why Is It Needed For Small Businesses?
In May 2018, the EU approved one of the world's strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at least one...
Post-Pandemic Marketing Tips
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed...
How To Use And Craft A Press Release To Get Attention For Your Brand Today
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can...
Why We Should Pursue Our Personal Passions
Technology has transformed the way we pursue personal passions. A decade ago personal hobbies might have been seen as amateurish pursuits. Hobbies tended to encompass crafts such as woodworking, candle making, or sewing. Today the internet and the development of...
6 Biggest Social Media Trends For 2022
There are a number of emerging trends set to dominate social media in 2022. The Covid-19 pandemic and growth in digital life has further accelerated the power of the consumer. The underlying theme is that consumers want more personalized content, delivered faster...
4 Top Ways To Sell Via Your Blog
As an e-commerce store owner or a company promoting a service, a blog on your website is a great marketing tool, and a way to sell products and services to the people who need them. However there’s a fine line when creating content between being useful, educational,...
3 Tips To Rule Ecommerce In 2021
The global Coronavirus pandemic has led to a surge in ecommerce sales across many business sectors. With that in mind, we take a look at 3 ecommerce tips you use to boost your business sales online throughout the remainder of 2021 and beyond. Social commerce...
Why You Should Optimize Voice Search In 2021
A sizable chunk of web traffic and online purchases now come from voice searches. The requests users speak aloud to assistants like Alexa and Siri are quite different to typed searches. As a result, optimizing content to appear in voice searches needs a different...
Top 3 TikTok Algorithm Theories
With 689 million active users worldwide, TikTok’s popularity has grown rapidly since its arrival in 2016. And, like many other social media platforms, it uses a recommendation algorithm that personalizes each user's #ForYou feed. This algorithm has generated keen...
An Introduction To Competitive Intelligence For Small Business Owners
What is Competitive Intelligence? Competitive intelligence (CI) involves gathering and analyzing data on your competitors. When done correctly this is entirely legal, ethical, and helps you make informed business decisions. The internet and digital data tools have...
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