EST. 1998
EST. 1998
JUMP DOWN
the
RABBIT HOLE!
Where Colors Matter in Your Branding (Hint: Pretty Much Everywhere)
At Visual Caffeine, we take our colors seriously. No, we don’t mean on our wallpaper patterns and handbags. We think about color more intensely than the average person simply because, as branding professionals, we know that color matters. Not only does it matter, but...
Target Audience: Every Picture Sells a Story (don’t it)…
When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet...
Themes: The Subtle Attraction of Your Instagram
Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to...
Wendy’s Wisdom: How a Fast-Food Chain Got Back On the Map, Savagely
In the days of health-drinks, gluten free everything and ‘organic’ ingredients, fast food has been pushed to the back-burner. Well, that’s what we’d like to think. The truth is, fast food companies are doing pretty well. Much like Kleenex and Drano, fast food has made...
‘Blogging’ or ‘Bugging’: How Is Your Content Coming Across To Readers
‘Blogging’ used to be a term we heard A LOT. Although it may not be heard as often, the affects of blogging can be seen across the platforms that many businesses utilize. Blogging, when done well, increases your followers, envelopes your audience and boosts your...
Ready, Set, Story: How Gaming Caught the Brand Buzz
At its most basic level, branding is all about telling a story. Your story, to be exact. While most businesses have caught on to this level of understanding, and have since been ringing the phone lines of branding agencies (both boutique and corporate), we’ve seen...
Free Work: A Major Boone for You and Your Client Base
Free--it’s a word that businesses loathe and customers adore. Why? Customers want anything that doesn’t offer them the chance of a liability. However, businesses find giving products and services away for free is a liability in itself—but if utilized properly it...
7 Touch-Points: Are Yours Building or Breaking Your Brand?
You’ve designed your logo. You’ve decided your colors. You even have a catchy slogan for radio and newspaper ads. You’ve got this whole branding thing in the bag! Or so you thought. Many businesses overlook the fact that branding – and marketing in general – is more...
Storytelling: Boosting Your Brand (A True Tale)
Branding masters and business owners are always looking and waiting for “the next big thing” in their social media efforts. It’s no secret that over the past ten years (especially the past five) that social media has been key in helping businesses grow and connect...
Viral Business: How to Get Social Growth for Your Business
We’ve heard the word “viral” a lot over the last few years. YouTube videos, Vines and iPhone photos are always touted as “going viral”. “Going viral” simply means that an internet born link of some sort has been, through indirect avenues and digital roads, shared...
Four Ways Your Website Is Turning Your Potential Customers Away
Let’s talk about websites for a bit. There’s a lot that goes into them, and in our opinion, if you want it done well, well then you need to get a professional. However, there are some web elements that aren’t restricted to coding and development. While copywriting,...
Celebstagram: What Celebrities Can Teach Us About Social Media
Regardless of what type of Instagram account you hold, chances are that there is at least one celebrity talent or mogul that you follow. In fact, Instagram’s major daily contributors are celebrities. There’s a lot you can learn from celebrity Instagram accounts—what...
branding + graphic design + marketing in seattle
Branding + Design + Development by Visual Caffeine
Photography by Alexandrae Photo
© 1998-2024 Visual Caffeine. All Rights Reserved.