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The Power of Bad Publicity
“Bad publicity is Good publicity”; does that sound familiar? You’ve probably heard it in a negative context, and it’s often synonymous with celebrity agents and other culturally frowned upon professions. However, it does have its time and place in business and...
Snapchat and IG War: Your Business Will Win
When Snapchat came on the social media scene it exploded in popularity due to its ability to build a bridge between what was available through social media and what wasn’t. It also played to the voyeuristic nature of conscientious consumers. Through Snapchat’s...
Pokemon Go(ld): How Small Businesses Are Cashing in On the App
Unless you're living under a sound-proof rock, you've no doubt been hearing about, or playing (let's be real), the new Pokemon Go game. What started as an April Fool's prank at Google only a few years ago, is now a full-fledged cultural phenomenon. Over 65 million...
Adam Grant and Brene Brown Argue Authenticity
Brene Brown, author of three bestsellers including “Rising Strong”, “Daring Greatly” and “The Gifts of Imperfection” has become a household name among entrepreneurs in the last few years. She capitalized on her ability to, not only tell an amazing story, but to...
Budweiser: Not BudWISEer
Budweiser announced a couple of weeks ago that it would officially be changing the Budweiser label on its summer cans to “America”. What everyone initially thought was a joke, or an article from 'The Onion', proved to be, in fact, true. Where do we start with this? We...
Staying In Touch: Turn Networking into Connect-working
Life is busy and time is of the essence in 2016. And chances are, if you’re a business owner, you’ve got a multitude of post-it notes in your car, your office and your frontal lobe, all demanding attention. It’s hard to keep track of who’s who, what’s what and...
Facebook’s New Features: A ‘How-To and Why-Should-You Guide’
Facebook has really become the ‘Wal-Mart’ of the internet. Whatever you need to find, you can find it through Facebook at low or no cost and with questionable characters lurking around. Businesses, entrepreneurs and bloggers are finding that Facebook (regardless of...
Food Photos: Why Showcasing Your Favorite Dishes Boosts Your Business
It’s almost a cliché at this point. You can’t walk into a restaurant, brewery or café without seeing someone attempting to snap the perfect still shot of their latte, lager or linguini. There are entire stand-up comedy acts devoted to obliterating and bursting the...
Investing In Yourself: How to Make it Happen
There’s a common thread of thought throughout small business (and big business for that matter) that the less you spend, the more you’ll retain. Well, it’s not necessarily true. Don’t get us wrong, we aren’t saying to go around throwing money from a hot air balloon,...
Let Your Office Go to The Dogs
One scan of the newsfeed on your social media will show that we are collectively a society of animal lovers. The nation is becoming far more tolerant of office place pets. Social workers have discovered it can calm youths who are in a particularly stressful home...
The Card Truth
They litter the streets and gutters, they end up in the washing machines and dryers, they get used for tossed gum, and thrown into the mezzanine of wallets, drawers and handbags. What are they? They are business cards—the solid foundation in garnering business leads...
“Unskilled Worker”: Insta-Gram to Insta-Fame
One of the best parts of social media platforms means that anyone can put their selves out into the world. You can publish your words for others to see, or you can belt your heart out to a cover of one of Adele’s most difficult ballads. You can present you, how you...
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