EST. 1998
EST. 1998
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the
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KFC’s Big Apology: Why It Worked
The United States and the UK may have had a falling out a few years back (hey, we all get a little sensitive about our taxes), but we've been brought together in the joy of television, politics and film stars. Now, we're being pulled together once again by the humor...
Embrace Your Employees’ Social Media Profiles
We don't have to tell you that social media is a BIG deal. You already know. But, did you know that the conversation around "employee social accounts" is just getting started? Your employees reflect on you and your brand--regardless of their position and interaction...
Four Ways Your Brand is Annoying People
The new year is one of the best times to start re-thinking, re-packaging and re-organizing your brand elements. It’s a great feeling to do a TON of personal and business related discovery to begin catapulting your brand. However, what many businesses forget, is that...
Spring Clean Your Website To Avoid The Winter Blues
Don’t let your website catch a dose of the winter blues. There are plenty of simple things you can do to freshen up the way your website looks, feels and operates. Take a few moments to reconsider the purpose of your site, study your analytics to see where people are...
The Whole Package: Why Epic Customer Service Matters in Product Shipping
In a fast-paced world, it’s easy to get wrapped up (no pun intended) in quick shipping and speedy service. However, if fast food has taught us anything, it’s that flying through a process can take the art out of the grub—or the product, in this case. People will...
How To Bring Your Branding To An Event
If your business is going to participate in a larger event like a roadshow or festival, you’re going to be competing for attention with every other stall holder. It’s not a bad thing – attendees are there because they are interested in experiencing what’s to offer....
10 Tips To Increase Your Facebook Engagement
If you want to keep your business ‘top of mind’ for your client base, you need to maintain your social media presence. It’s also a very cost-effective way to find new customers. Here are 10 tips to increase your Facebook engagement: Post when fans are online The...
5 Ways Social Media Helps Gain Higher Positions In Search Engines
While Google may not count the number of followers you have as an indicator of reliability, there are many different ways social media can help you gain higher positions in search engines. Try directing your community to your website to boost traffic, tweak your...
Brandless. One Hell of a Brand.
The new company called ‘Brandless’ is touting itself as a brand-free alternative to a ‘Times-Square’ world of commercialism. There’s only one problem: they’ve got one hell of a brand. From everything to their website to their company-to-customer dialogue, they’re...
Five Tips To Being Seen On Instagram
Instagram has more engaged users per post than either Twitter or Facebook. That means on average, each post on the image sharing site will have more comments and shares than the other two, arguably more well-known social media platforms. Savvy brands have been quick...
Brick and Mortar Branding
We see it all the time—brick and mortar businesses boast a unique and cultivated brand image via social media and marketing materials but when you walk into their store, you’d think you were in the wrong one. What they are saying and presenting on-line just doesn’t...
Matchbox Twenty: Branding’s Best Band
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well and saw them live in the...
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Branding + Design + Development by Visual Caffeine
Photography by Alexandrae Photo
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