Journal | Visual Caffeine | Branding + Graphic Design + Marketing| Seattle

What Happens When Your Brand and Culture Are Mismatched, and How Can You Successfully Align Your Brand and Your Culture?

A lot of business culture today has a heavy emphasis on employee benefits or creating a more enticing environment to work: pool tables, bean bags, break out areas and so on. However, as many top companies have proven (including Amazon), aligning your brand with a...

Website Design and Web Content Trends You Need To Know

Website trends are essential for marketing agencies, marketing managers and business owners to keep on top of - this will help to ensure that their websites are the best they can be to be attractive for prospective clients. Below are the current website design...

How To Add Personalization To Email Marketing Campaigns

Businesses now have the capacity to communicate with their customers in a variety of ways, meaning that they can reach them on a more personal level. Adding a personalized tone to your email marketing campaigns will make your target customers more likely to click on...

The Difference Between Marketing And Sales

The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your...

6 Ways To Reach More Customers With YouTube Videos

Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more customers is to star...

What Is A Sales Funnel? And How Does It Help You Sell Online?

So what is a sales funnel exactly? And why is it so important for online businesses? We’re going to take a detailed look at these questions in this article. What is a Sales Funnel? This is the path that visitors take to, and through your website pages. They take this...

Snapchat’s Guide to Major Events and How You Can Tap into Them

SnapChat recently published a new guide called ‘Moments in Focus’ on how to use the platform alongside major events in the calendar. The guide is very useful for those who want to plan their SnapChat campaigns around big events and capitalize on increased audience...

5 Tips To Improve Your Marketing Strategy On SnapChat

If you want to improve your marketing strategy on SnapChat don’t worry, we can help. Below you will find 5 tips that could make all the difference to your next campaign. 1. Understand SnapChat You need to make sure that you understand SnapChat and how it works. Not...

4 Ways Mr. Clean’s “Clean Freak” Capitalizes On Clean

Have you heard of Mr. Clean’s strong new product line that’s accurately labeled “Clean Freak?” Unless you run a cleaning business, are obsessed with manually degerming your own quarters or an obsessive Target shopper (who isn’t?) you may not be super familiar with...

Instagram Trends To Inform Your Strategy For 2019

Since its launch back in 2010, Instagram has seen exponential growth. In fact, the platform has reached 1 billion active users and has become a huge attraction to brands. Instagram can help brands to connect with their customers on a whole new level. However,...

3 Tips On How To Get More From LinkedIn For Your Small Business

If you tend to do many jobs at once you’ll be like many other small business owners out there. You’ll probably deal with sales, customer service, bookkeeping and so much more. This can be pretty challenging. The good news is that when it comes to sales, building your...

How Can Hyperlocal Marketing Help Your Business Grow?

As the world becomes increasingly mobile customers are reaching for products that should ideally be at arm’s length. Customers are hoping that search engines can use their location every time they do a search. Searches like these have increased by 150% in recent...

brand + design + marketing

brand + design + marketing

How To Add Personalization To Email Marketing Campaigns

The Difference Between Marketing And Sales