13 Oct Dove Soap in the Mouth: How Social Media Outrage Forced Ad Changes in One Day
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of...
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of...
The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing...
If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique...
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on...
Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere....
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right...