15 May Sex Doesn’t Always Sell
Or to put it in Junior's words, "Food, not boobs." Remember those ads featuring barely dressed models and celebrities like Paris Hilton and Kim Kardashian feasting on a juicy burger? One...
Or to put it in Junior's words, "Food, not boobs." Remember those ads featuring barely dressed models and celebrities like Paris Hilton and Kim Kardashian feasting on a juicy burger? One...
Logos often form the center of a brand’s marketing strategy. Color schemes and styles are all informed by it. A lot of planning, thought and research is put into selecting...
It’s fair to say that brands build and evolve over time. It’s important to maintain a thread of consistency throughout the changes as most purchasing decisions come to be made...
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media...
Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating...
The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid...