Why Every E-commerce Site Should Have A Blog To Drive Traffic
E-commerce relies on having potential customers find the website in the first instance. Increasing traffic is a reliable way to increase sales. Everyone in e-commerce knows that blogging is a strategic way to get more sales but, so few traders do it. That’s a shame...
Direct To Consumer Start Up Brands Show How To Beat Retail Giants
While many large retail brands are closing brick and mortar shopfronts, there is a small but striking trend swinging in the opposite direction. Savvy startups are branching out from their digital-only environment and opening up lean shopfronts that bring the online...
What Is Content Marketing And How Can Your Business Do It Better In The Year Ahead?
The average internet user is overwhelmed with advertisements and invitations to like, share and engage with branded media. While this approach is clearly working for many marketers, there is another avenue of communication that is worth considering. Content marketing...
How To Produce Or Use Images That Fit Your Brand
The internet is an image-rich environment. The rise of high-quality cameras in smart devices and readily accessible editing software means that good images are everywhere. What does this mean for your brand? It means that you’ll need to go the extra mile to ensure...