10 Jul Should your company be a luxury brand?
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right...
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right...
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than...
There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How...
The number of millennials in the workplace is growing rapidly and it’s estimated that they will form 50% of the global workforce by 2020. Typically considered to be adults born...
There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else....
In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and...