If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique...
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on...
Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere....
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right...
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than...
There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How...