10 Jul Should your company be a luxury brand?
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right...
‘From the Rabbit Hole’ is a little section where our creativity
and curiosity get to run wild and we invite you to fall in.
There’s a bit of madness in us all; and we think that’s a good thing. The same way you can lose yourself in a good book or a compelling story, so should you be able to get lost in the world of creativity, because only then will you find your true self. Here our team’s experience and expertise is utilized to share musings and methods through personally written blogs that answer those most intricate branding questions that our visitors may have. If you read something you like, share it! If you love our commentaries or have a question, please, let us know! From the Rabbit Hole is all about endless possibilities and being open to shaping and creating new ideas and that happens best with a great community of readers, listeners, thinkers, and of course, doers.
30 Jun Where Pumpkin Spice Went Wrong
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than...
12 Jun Why Brand Differentiation is Vital
There are so many things vying for people’s attention these days. It’s difficult for anything to stand out anymore. So how can you make sure your brand is noticed? How...
30 May Why Millennials are Perfect for Your Company
The number of millennials in the workplace is growing rapidly and it’s estimated that they will form 50% of the global workforce by 2020. Typically considered to be adults born...
23 May How does social media really help your business …
There is no doubt that social media is everywhere today, and it would be foolish to ignore it. Consumers often seek out brands on social media before they look anywhere else....
15 May Why Face to Face Communication is Still Vital
In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and...