Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating...
The world of marketing has changed dramatically. Door to door sales are almost non-existent and newspaper circulation rates are falling fast. Ask yourself, when was the last time you paid...
Almost everything old can become new again. This includes your old blog content. If you have been producing content for a while, you are sure to have some information that...
Updating up the editorial calendar for your brand’s social media channels can feel like a never-ending task. It can be a challenge to provide up-to-date and relevant content for your...
The United States and the UK may have had a falling out a few years back (hey, we all get a little sensitive about our taxes), but we've been brought...
There’s been an influx of social media manager job postings in the branding world, despite the fact that most people simply see it as “getting paid to play on Facebook.”...