The BIG no-nos for personal branding

The BIG no-nos for personal branding

by | Jul 26, 2017 | branding

Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere. You will be judged on your actions. You may as well invest time in...
Should your company be a luxury brand?

Should your company be a luxury brand?

by | Jul 10, 2017 | branding

The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right fit for your product. Much of the work of creating a luxury brand is in the story...