Why Simplicity Is Key In Branding And How The US Open Redesign Proves It
The nature of branding is changing. Digital space is king and above all else, a brand must be able to be identified through the tiny profile images on social media channels. In this new world, intricate detail, drop shadows and fussy images just don’t translate. Look...
What Is Involved In Creating A Brand?
Before you start thinking about how to create your brand, you need to understand what a brand is. In its simplest form, a brand is a way of consistently communicating your identity and message. Many people fall into the trap of thinking a brand is solely focused on...
