The BIG no-nos for personal branding
Working without paying attention to your personal branding is folly. It’s critical for freelancers to put effort into personal branding, but it’s also important for those in the corporate sphere. You will be judged on your actions. You may as well invest time in...
Should your company be a luxury brand?
The luxury goods market is worth around $200 billion annually. This statistic alone should encourage you to examine your brand positioning, and ask if the luxury market is the right fit for your product. Much of the work of creating a luxury brand is in the story...
Where Pumpkin Spice Went Wrong
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe...