Matchbox Twenty: Branding’s Best Band
The nineties were synonymous with a lot of things. Matchbox Twenty was one of them. Whether were were the grunge kind, the pop kind, or the sole alternative, you knew the name and you knew at least three songs. And if you know them well and saw them live in the...
Dove Soap in the Mouth: How Social Media Outrage Forced Ad Changes in One Day
The past week has been weird for Dove. It has been equally weird for the thousands of social media users across a variety of platforms (and of a variety of ethnicities) who were exposed to their recent ad campaign. The ad features a series of women, and many saw a...
Augmented Reality technology trends and how to master them
The world of augmented and virtual reality is exploding. New territory seems to be explored every day, and the potential for business growth is staggering. There are serious players investing billions into developing these technologies. Augmented reality in...