Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
Target Audience: Every Picture Sells a Story (don’t it)…
When you close your eyes and imagine your target audience can you see her/him/them clearly? If not, that’s hurting your business. Whether you’re in business to customer sales, or business to business sales—and whether you’re selling sports equipment or gourmet...
Themes: The Subtle Attraction of Your Instagram
Instagram has been around for some time now. Most business owners who utilize this social platform feel pretty confident in their images and overall appearance of their feed. However, as this Instagram world becomes more popular for business, more familiar to...
‘Blogging’ or ‘Bugging’: How Is Your Content Coming Across To Readers
‘Blogging’ used to be a term we heard A LOT. Although it may not be heard as often, the affects of blogging can be seen across the platforms that many businesses utilize. Blogging, when done well, increases your followers, envelopes your audience and boosts your...