Branding Out: Why It’s Essential to Show Who You Are
We are, almost, fully in the clear from the dark cloud left by the cultural “boogie-monster” that was the recession. The economy is once again thriving, pocketbooks are being whipped out and if you listen closely you can hear the high-pitched sounds of angels’ singing...
3 Ways Stella Artois’ ‘Buy A Lady A Drink’ Campaign Hits the Marketing Nail on the Head
If you’ve been fortunate enough to see Stella Artois’ latest commercial then you’ve been fortunate enough to see the epitome of good advertising–coupled with charity. They’ve teamed up with Water.org to make a compelling campaign that’s got people talking about...Internships: How this Simple Community Outreach Can Enhance Your Brand and offer Unique Benefits
Companies are always looking for a way to enhance their image, and it’s not necessarily because they don’t have a good one. Sometimes, they simply have their hands full. It can be hard to tell people who you are and what you are about when you have a million things on...
“The medium is the message.”
“The medium is the message.” This phrase, coined more than 50 year ago by media theorist and cultural icon Marshall McLuhan, became a go-to phrase for media professionals and laypeople alike to describe the ways communication mediums (such as newspapers, television,...