Periscope: Everybody’s NOT Doing It–but maybe You should!
Have you heard of Periscope? Maybe. That’s the boat most are in right now—you’ve heard of it, but it’s not blasting through the cultural conch shell yet. And even if it is, you’re not really sure what the big deal is, right? Should you engage, and why is it getting...
Snapchat: A Simple Way to Connect To Your Target Audience
“Are you on Snapchat?” It’s a question that almost everyone has heard in the past couple of years. The app that was created by a couple of college kids for a school project (yes, you read that right), has taken over the social media world. However, businesses are...
3 Ways to Make Your Hashtags Work for You
Last week we said “Happy 6th Birthday” to the Hashtag. Since its birth, we’ve seen it take over everything from social media, pop culture, political campaigns and viral marketing. It’s become a concise filter for which anyone can find, almost exactly, what they...
Let ‘Em Be: How Embracing Employees’ Personal Social Media Can Help Your Business
It took a while for social media to catch on and for companies to see it as the viable exposure opportunity it has become. Once it did catch on however, there was no stopping it. Unfortunately, that means many social media accounts weren’t ran responsibly and context...