Don’t follow the crowd with your marketing campaigns
If you want to get ahead in business, you need to strategically manage your image. This means creating high quality marketing and branding campaigns. It’s critical that your approach is unique and tailored to both your current situation and your goals. If you want to...
Why is accountability key to your branding?
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like...
Where Pumpkin Spice Went Wrong
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe...
Why Face to Face Communication is Still Vital
In a world so deeply interconnected through the internet, it’s easy to think that speaking face to face is an outdated method of doing business. It’s true that email, voice and video calling have made themselves indispensable. But there’s still immense value in...