What Is The New Google Analytics 4?
Everyone who works in digital marketing and eCommerce knows the importance of analytics. They’re vital to help optimize campaigns and maximize return from investment on business promotion activities. One of the most widely used analytics tools is supplied by Google...
What Is GDPR And Why Is It Needed For Small Businesses?
In May 2018, the EU approved one of the world’s strongest data privacy laws known as GDPR. GDPR is the abbreviation for the General Data Protection Regulation. Does GDPR Affect US Firms? GDPR applies to US firms regardless of revenue or workforce size if at...
Post-Pandemic Marketing Tips
Over the past two years hundreds of millions of people changed the way they shop for goods and services. Online shopping, delivery services and remote work strategies are all now pretty standard practices for many people. Marketing and sales processes changed...
How To Use And Craft A Press Release To Get Attention For Your Brand Today
While newspapers are not the dominant medium anymore, there’s no doubt that press releases are still a powerful tool that lets brands create a buzz about the work they’re doing. Social media platforms allow your brand to be discussed freely, however, brands can...