Five Good Reasons To Hire A Marketing Company For Your SMB
Running a small business usually means juggling plenty of responsibilities at once. There is only so much a person can do before the results of split focus start to impact effectiveness. When it comes to marketing, many small business owners underestimate the amount...
What PR Lessons Can Businesses Learn From The Papa John’s Scandal?
Over the last few months, US pizza chain Papa John’s has come under intense scrutiny, thanks to the poor behavior of CEO and brand ambassador John Schnatter. His choice to use inflammatory language in the workplace (amongst other charges) has cost the company dearly...
Instagram Tips And Tactics To Boost Your Brand Online
There are hundreds of millions of accounts on Instagram, and most of them are vying for commercial attention from followers. Instagram is a platform that has higher rates of engagement than other networks, and many people seek to connect with brands there. Here are...
How To Write For Your Brand’s Audience & Optimize For SEO
Building your brand presence online is a constant effort. When it comes to being found, there is often tension between offering content that appeals to your readers and content that appeals to Google’s fickle SEO algorithms. There are ways you can do both at the same...