Why is accountability key to your branding?
The advent of social media and instant reviews has changed the way brands interact with consumers. These days your brand reputation can literally turn from good to bad overnight and on the other hand social media allows some companies to experience what looks like...
Where Pumpkin Spice Went Wrong
The pumpkin spice phenomenon shows no sign of slowing down. Released upon an unsuspecting public in 2003 by coffee mega chain Starbucks, the company claims to have sold more than 200 million serves of the infamous Pumpkin Spice Latte. Companies were quick to observe...
Pepsi Survives: But At What Cost?
Everyone is pretty familiar with the Pepsi incident by now. If you drink sodas, or have been even slightly familiar with the name ‘Kardashian’, then you probably know what we are referring to. So much backlash came from the Pepsi commercial of three weeks ago, that...
Where Colors Matter in Your Branding (Hint: Pretty Much Everywhere)
At Visual Caffeine, we take our colors seriously. No, we don’t mean on our wallpaper patterns and handbags. We think about color more intensely than the average person simply because, as branding professionals, we know that color matters. Not only does it matter, but...