How To Use FOMO In Social Media Campaigns
The fear of missing out aka ‘FOMO’ is a well-known phenomenon in the social media age. Research has shown that 33% of Millenials have tried to use FOMO to make their peers feel like they are missing out on social events, travel, and more. Not...
Brand Evolution vs. Revolution: Which Is Right For You?
You feel inspired after a marketing or trading show. You come away with so many new ideas that you’re considering overhauling your brand altogether… when it may not even be needed. So, how do we figure out whether our brand needs an evolution or a revolution? And...
The Difference Between Marketing And Sales
The simple way to explain the difference between marketing and sales is this: Marketing attracts leads and potential clients to your company and its service or product. Sales work with potential clients delivered by marketing activity to reinforce the value of your...
6 Ways To Reach More Customers With YouTube Videos
Every single person who uses YouTube has their own end goals. However, below you will find 6 ways to help you reach even more customers with your videos: Star in your YouTube Videos One of the best ways for any small business owner to reach more customers is to star...